Camilla Wills, Archive of molecules ‘Sweating billboard’, 2014

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Camilla Wills, Archive of molecules ‘Sweating billboard’, 2014

Camilla Wills has designed artwork for a Primesight HD digital billboard. The piece is on rotation with digital ads by other companies – BT (communications), N-power (energy), Gucci (fashion), TFL (transport). The artwork pursues its context; and considers the metabolism and economy of marketing drives and distribution.

This Three Letter Words commission was on view on a 60 second rotation from midnight Sunday 16 November until midnight Sunday 23 November 2014.

Original documentation here